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How resilient SaaS startups continue to build and scale in an era of efficiency
Traditional success metrics like the Rule of 40 and Magic Number must be revised amid an unpredictable and competitive market.
Building a high-growth SaaS company is never easy, but founders who are feeling like the job is more challenging than ever aren’t imagining things — economic shifts over the past two years have profoundly impacted the landscape. However, finding the thin line between managing costs while continuing to fuel growth is highly nuanced, requiring an evolved approach to monitoring and measuring business health. Still, we felt it was important to summarize some of the fundamental shifts in strategy that SaaS companies should consider adopting in 2024 to unlock growth and new industry benchmarks that will help these teams get a more accurate picture of how their performance stacks up in today’s environment.
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