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How RSS beat Microsoft
Massive tech companies tried to own syndication. They failed.
They figured that if they could make it easier for websites to repackage and republish their articles and eCommerce catalogs, corporate content creators wouldn’t need to worry about declining traffic to their sites. “Syndication will evolve into the core model for the Internet economy, allowing businesses and individuals to retain control over their online personae while enjoying the benefits of massive scale and scope,” Kevin Werbach wrote in the July ‘99 issue of Release 1.0. Werbach predicted in The Web Goes Into Syndication that, because ICE was overkill for most uses, “Should this become a head-to-head competition, though, the moral of the Internet’s story is that simple, open-source protocols that scale up tend to win over complex top-down approaches.”
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