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How Running a Business Changes the Way You Think (2011)

A few months ago I had the opportunity to have dinner with Ramit Sethi. We shot the breeze about business topics for a little while — optimizing email opt-in rates, A/B testing to victory, pricing strategies, and the like.

But if you particularly impress a teacher with your flair for writing, and she reads it out to the entire class, then you get to beam a little bit and you collect a story redeemable for an Attaboy at the dinner table. If that sounds like a curiously specific goal in life, just call me quirky: I had set about optimizing for a safe middle-class career and that looked to be the high-percentage route through the maze to the cheese. Consulting is a topic for it’s own post some other week, since I learned by a combination of mentorship and making expensive mistakes and would love to save other folks with less access to good mentors some pain.

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