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How ruthless is Amazon, really?
It is too simplistic to portray business as a battle of might versus right
The story of Diapers.com is one of many damning narratives about Amazon that run through “The Everything War”, which relates how other well-known brands have felt its hot breath on their necks, from Allbirds, a shoemaker, to Trader Joe’s, a supermarket chain. Last September the FTC and 17 state attorneys-general sued Amazon, accusing it of operating an illegal monopoly by using its power to raise prices and degrade service for shoppers and vendors, while stifling competition. Politicians have failed to tighten up competition law to make it fit for an era of entrenched oligopolies, and congressional attempts to hold Amazon and other tech giants to account have fizzled out amid a barrage of lobbying.
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