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How SAG-AFTRA union views AI and gaming negotiations | Sarah Elmaleh interview


Voice actor Sarah Elmaleh spoke at the GDC last week, but she also had a side duty, as she is chair of a union committee for SAG-AFTRA.

AI protections that don’t leave any performer out of the picture, so that everyone can have the transparency, consent, and compensation they need to participate in this, to have an equal space in building a paradigm where this tool is used ethically and they can benefit from that as a revenue stream. If that appeals to them – if that role suddenly opens up where they can bring their soul and creativity to one aspect of this and have essentially a digital stunt double for vocally stressful work – that’s a use case that I’ve heard come from actors as something they would desire. I don’t think this is a controversial position for me to take given my role, but I think unions are an especially effective tool in acting as a counter-force to forces of change and volatility that aren’t geared toward the individual sustainability of a career in this space.

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