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How scrolling becomes a religious act


how scrolling becomes a religious act

Consider our behavior toward “the algorithm.” Rather than recognizing it for the incredibly complex series of processes it really is, we simplify and personify it, turning its outputs into reductive justifications. When we talk about a “mythical FYP pull” or how the “algorithm really knows” us, that’s the same as saying “the Lord works in mysterious ways” or “this was God’s plan.” The “manifestation” side of TikTok will even tell you that “this video was meant for you,” implying a divine provenance behind each piece of content. Nor are influencers exempt: I’ve seen hundreds of videos of artists revealing their works “until it reaches its target audience”—in other words, until God decides to grant me a miracle.

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