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How speed and brand partners are helping Riyadh grow games and esports | Brian Ward interview
Saudi Arabia is trying to accelerate its growth in the games and esports industries using a very inorganic means: speed.
Savvy Games Group, a Riyadh-based company run by CEO Brian Ward, put that money to work last year with its $4.9 billion purchase of Scopely. Team Falcons hoists the Esports World Cup Club Championship Trophy at the inaugural event’s Closing Ceremony in Riyadh, Saudi Arabia, on Sunday, August 25.Can the country, whose conservative values have historically made it a difficult destination for migrants, grow its own game talent? In another deal, Savvy announced the signing of a Memorandum of Understanding (MoU) withNiantic, the maker of location-based games like Pokemon Go, to support Niantic’s expansion into the MENA-3 region, specifically in Saudi Arabia, the United Arab Emirates, and Egypt.
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