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How the First GPU Leveled Up Gaming and Ignited the AI Era


In 1999, fans lined up at Blockbuster to rent chunky VHS tapes of The Matrix. Y2K preppers hoarded cash and canned Spam, fearing a worldwide computer crash. Teens gleefully downloaded Britney Spears and Eminem on Napster. But amid the caffeinated fizz of turn-of-the-millennium tech culture, something more transformative was unfolding. The release of NVIDIA’s GeForce Read Article

Over the next quarter-century, the collaboration between game developers and NVIDIA would continue to push boundaries, driving advancements such as increasingly realistic textures, dynamic lighting, and smoother frame rates — innovations that delivered far more than just immersive experiences for gamers. By 2015, AI had reached superhuman levels of perception, with Google, Microsoft and Baidu surpassing human performance in tasks like image recognition and speech understanding — all powered by deep neural networks running on GPUs. Today, GPUs aren’t only celebrated in the gaming world — they’ve become icons of tech culture, appearing in Reddit memes, Twitch streams, T-shirts at Comic-Con and even being immortalized in custom PC builds and digital fan art.

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