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How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More
It's the new Got Milk? for the social media era.
Sammi Haber Brondo, a registered dietitian who’s worked with a number of produce boards, including Potatoes USA, told me that she follows strict criteria for her influencing campaigns. Democratic Senator Cory Booker of New Jersey and Republican Senator Mike Lee of Utah recently introduced a bill in hopes of reforming the boards, which they argue don’t even help smaller farms and sometimes participate in “wasteful, anti-competitive, and deceptive behavior.” For example, one complaint is that partnerships with fast-food companies (as the Dairy Board has done with Domino’s and Pizza Hut) only benefit big, industrial dairy companies. And Harry M. Kaiser, Gellert Family Professor of Applied Economics and Management in Cornell University’s Dyson School, notes that it’s very rare for checkoff advertising to be outright vetoed by the USDA.
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