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How the Premier League uses AI to boost fan experiences and score new business goals
Business leaders can learn from this AI strategy that places personalized experiences at the heart of digital transformation.
With 1.8 billion people watching the competition in 900 million homes across 189 countries ( streaming on Peacock), it would seem there's limited scope for emerging technology to boost supporter engagement. The organization uses Adobe's analytics technology to gain an in-depth understanding of fan preferences across digital channels and its AI models to deliver personalized experiences. Willis is keen to see what content fans will create and suggested that AI is helping to power new ways of engaging with tech-savvy supporters.
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