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How the recycling symbol got America addicted to plastic
Corporations sold Americans on the chasing arrows — while stripping the logo of its worth.
The year before, oil-soaked debris had caught fire in the Cuyahoga River in Cleveland, sending flames towering five stories high, and a drilling accident in Santa Barbara had spread an oil slick over more than 800 square miles of water. The New York City Council started its mandatory curbside pickup program in the late 1980s, several years after the first one began in Woodbury, New Jersey, requiring residents to set out their paper, metal, glass, and some types of plastic in bins at the curb. Last April, Jennie Romer, the EPA’s deputy assistant administrator for pollution prevention, called for the FTC to put an end to the “deceptive” use of the iconic chasing arrows on plastics in its upcoming revisions to the Green Guides for environmental marketing claims.
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