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How the Recycling Symbol Lost Its Meaning
The iconic recycling symbol, invented 20 years before Earth Day 1990, has become omnipresent on products, often misleading consumers about what can be recycled, according to experts cited in a story explored by Grist. The chasing arrows logo, which promises rebirth for discarded materials, is freque...
The chasing arrows logo, which promises rebirth for discarded materials, is frequently plastered on items that are not recyclable, particularly plastic products. Only around 5 percent of plastic waste in the United States gets recycled, with much of the rest ending up in landfills or incinerators. The trouble began in the 1970s when corporations, facing pressure to address litter, embraced recycling as a way to shift responsibility for waste onto individuals and local governments.
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