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How TikTok is bringing AI to its platform with ‘Symphony’


TikTok AI suite ‘Symphony’ has launched which is a creative content suite that is powered by generative AI. It includes AI video generator.

The new suite is aimed towards marketers and content creators on the app as they hope it’ll simplify the creative process and blend human imagination with the possibilities of artificial intelligence. With this, people can insert a product URL or import an existing asset, and then the AI engine will spit out a range of custom video previews to choose from. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC.

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