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How to court — and retain — Gen Z workers


It’s the topic on everyone’s mind: Are Gen Z workers actually different?  TechCrunch sought to find out at this year’s Disrupt 2024. We sat down with

We sat down with SignalFire’s Heather Doshay, Comprehensive.io’s Roger Lee, and Lauren Illovsky from Capital G to chat about how to hire and retain talent. Doshay noted that this generation has been in the workforce for at least five years, meaning they’ve faced a labor market affected by the pandemic; economic uncertainty; and mass layoffs in tech. Doshay said that older generations tend to be more engaged in the workforce, and reminded the audience that it’s illegal to discriminate based on age.

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