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How to disable ACR on your TV - and why it makes such a big difference doing so
While modern TV operating systems offer a lot of convenience, they also introduce new privacy concerns. Here's how to put an end to it.
These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database. As an extra step, you can entirely disable the Samba Services Manager, which is embedded in the firmware of certain Sony Bravia TVs as a third-party interactive app. The driving force behind targeted advertisements on smart TVs is ACR technology, and its inclusion speaks volumes about manufacturers' focus on monetizing user data rather than prioritizing consumer interests.
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