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How to disable ACR on your TV - and why it makes such a big difference
Modern TV operating systems offer plenty of convenience, but they also introduce new privacy risks. Here's how to avoid them.
These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database. In the wrong hands, sensitive information gathered through ACR could be exploited or misused, which may result in security risks or, at worst, identity theft. The driving force behind targeted advertisements on smart TVs is ACR technology, and its inclusion speaks volumes about manufacturers' focus on monetizing user data rather than prioritizing consumer interests.
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