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How to disable Automatic Content Recognition (ACR) on your TV (and why you shouldn't wait to do it)
As TV operating systems become smarter, they present new privacy concerns. Here's what automatic content recognition (ACR) is all about - and why you should consider turning it off.
These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database. As an extra step, you can entirely disable the Samba Services Manager, which is embedded in the firmware of certain Sony Bravia TVs as a third-party interactive app. The driving force behind targeted advertisements on smart TVs is ACR technology, and its inclusion speaks volumes about manufacturers' focus on monetizing user data rather than prioritizing consumer interests.
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