Get the latest tech news
How to Get Rich From Peeping Inside People’s Fridges
Forget the S&P 500. Look at the ice cream. This investor visits homes around the world to see where diets—and economies—will go next.
This was Stassopoulos’ fourth visit to the country, which many investors see as an exciting but challenging market: The median age is 31, and despite political instability and historic underinvestment in a social safety net and tertiary education, Indonesia’s economic growth is so robust that nearly a quarter of the population is expected to join the consumer classes in the next six years. “And this is a diet drink for my wife—Cool-Vita.” The freezer section was empty and almost fully frosted over, but the fridge also contained cookies-’n-crème yogurt, candy, coffee creamers, chocolate pudding mix, chicken, mayo, and a tiny green pot of a natto jelly—a gift from a former colleague who visited Japan. A 1911 US Department of Agriculture report blamed the limited variety of foods available pre-refrigeration for forcing women to slave away in the kitchen for hours, turning sturdy, year-round ingredients like cabbages, root vegetables, and sugar into preserves, pickles, relishes, and interminable quantities of coleslaw.
Or read this on Wired