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How to navigate and exit the idea maze
In 2020 when we were at the beginning of our startup journey I had a conversation with Erik Goldman where he shared this process, which we used to start Column Tax.
Having a process can help you a) find and validate a good startup idea and more importantly b) stay sane by feeling like you're making progress while doing it. Set a goal for the sprint (i.e. which hypotheses you are going to prove/disprove this week and how) and then check in at the end of the time period to decide to continue learning about this customer or switch to a new one. Thank you to Erik Goldman, Hannah Squier, Julian Ozen, Oliver Gilan, Achyut Joshi, Nathan Lord, Nadia Eldeib, Varun Khurana, Idan Beck, Aditya Agarwal, and Andrew Rea for reading drafts of this essay.
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