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How to Opt Out of Comcast’s Xfinity Storing Your Sensitive Data


One of America’s largest internet providers may collect data about your political beliefs, race, and sexual orientation to serve personalized ads.

Xfinity itself was recently hacked; the personal data of over 30 million customers was stolen in October of last year, yet the breach was revealed by the company to users two months after the fact. You don’t have to log in to the Xfinity website with your username and password to make this settings change, but be forewarned: You will be asked to fork over your email, phone number, and location. Finally, after all that clicking, locate the toggle labeled Storage and usage of sensitive personal information that appears on the last page and switch it off.

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