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How to succeed in MrBeast production (Leaked PDF)
Whether or not you enjoy MrBeast’s format of YouTube videos (here’s [a 2022 Rolling Stone profile](https://www.rollingstone.com/culture/culture-features/mrbeast-youtube-cover-story-interview-1334604/) if you’re unfamiliar), this leaked onboarding document for new members of his production company …
It’s a snapshot of what it takes to run a massive scale viral YouTube operation in the 2020s, as well as a detailed description of a very specific company culture evolved to fulfill that mission. If a viewer feels their expectations are not being matched, they’ll click away - driving down the crucial Average View Duration that informs how much the video is promoted by YouTube’s all-important mystical algorithms. I don’t think this MrBeast document has as many lessons directly relevant to my own work, but as an honest peek under the hood of a weirdly shaped and absurdly ambitious enterprise it’s legitimately fascinating.
Or read this on Hacker News