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How to watch Apple debut the iPhone 17 lineup at its 'Awe Dropping' event on September 9
Autumn is Apple season, and the tech company will once again host its annual unveiling of the season's new smartphone generation.
Apple introduced the software side of the equation with the iOS 26 unveil at WWDC this summer, and since then we've gotten some pretty reliable insights on the hardware. This would be Apple's first application of its Air nomenclature for mobile, and when we had Bloomberg's Mark Gurman on the Engadget Podcast at the end of August, he suggested that the first iteration of the smartphone might come with some growing pains. Beyond the smartphones, "Awe dropping" could showcase refreshes for the Apple Watch, AirPods Pro and possibly some new smart home tech.
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