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How to watch Apple's 'Awe dropping' event on September 9
Autumn is Apple season, and the tech company will once again host its annual unveiling of the season's new smartphone generation.
If you want to tune in to hear what Tim Cook and crew have to say about the iPhone 17, you can stream the whole show on Apple's website or on its YouTube channel. Apple introduced the software side of the equation with the iOS 26 unveil at WWDC this summer, and since then we've gotten some pretty reliable insights on the hardware. This would be Apple's first application of its Air nomenclature for mobile, and when we had Bloomberg's Mark Gurman on the Engadget Podcast at the end of August, he suggested that the first iteration of the smartphone might come with some growing pains.
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