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How unboxing sneakers got this creator to the PGA


Jacques Slade is a sneaker influencer with over a million YouTube subscribers.

He had a huge smile on his face as he told me I could totally rock a pair of cool sneakers instead of the secondhand dress shoes I was wearing. And although I never got the kicks he recommended, I was determined to hit him up when the opportunity to collaborate via my Full Frame: Creators series arose. From unboxings and interviews with athletes to giving clues on Jeopardy!, there simply isn’t a part of online sneaker culture that he hasn’t touched.

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