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How VCs can assess and attract winners in a landscape that’s now crowded with AI startups
Felicis, the 16-year-old Bay Area-based early-stage venture firm, has a reputation for investing globally. Indeed, firm founder Aydin Senkut -- who spent
Felicis is also known for the very strong track record it has established over time, with early bets on some breakout companies as Notion, Canva, Adyen, Cruise, Flexport, and Shopify, to name just a handful. One of the brutal laws that I’ve learned since I left Google is that you have to really pick your area because if you’re going against incumbents that have amazing distribution, you can come up with [something] that’s even 10x better, but it’s much easier for [that outfit] that has 100 million users to offer an AI feature and charge $1 a month than for a new company to come up with a brilliant product. So it really comes down to finding these folks at an early stage, giving them a large equity package, and hopefully, they believe in the mission of building an iconic category-defining company, right.
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