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How we built Bluey’s world


Catriona walks us through the creation of the beloved cartoon’s scenery and backgrounds, from its dollhouse proportions and subtle doggy details, to its distinctly Brisbanite atmosphere.

Here, we republish an excerpt of her Substack series Creating Bluey: Tales from the Art Director, in particular the article laying bare her process of designing the show’s backgrounds – from gathering visual reference material of Brisbane, to stylising its architecture, colour and light, while building the shape language and proportions for the Heelers’ world, and creating a “style bible” for the show’s visual universe. The space and stylisation of their paintings are flat, stripping away camera angles and lighting to bring all the beautiful details of Queenslander architecture into full focus. The next chapter, Blood, Sweat, Meat and Potatoes, charts what happened next, after the style and designs had been set, and gets into the “highs and lows behind the scenes” of what it was really like creating the animation.

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Photo of Bluey’s World

Bluey’s World