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How WhatsApp became an unstoppable global cultural force
The world’s most popular messaging platform is synonymous with the internet for millions of people.
And in Indonesia — one of WhatsApp’s largest markets including India, Brazil, Mexico, and the U.S. — the platform has become essential for Muslim communities, hosting groups to organize daily morning prayers and coordinate communal Quran readings. Victor Adewale for Rest of World In Florianópolis, a city in southern Brazil, Georgia Lopes, an employee at a brand representation company, has a vibrant social life that is in part conducted on various WhatsApp groups. In Pakistan, where high gas prices, unreliable public transit, gridlocked traffic and toxic smog have made studying from home an increasingly practical option, WhatsApp has emerged as an online school.
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