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How your business can best exploit AI: Tell your board these 4 things


How can organizations gain a competitive advantage from emerging technologies like GenAI and machine learning? Four business leaders share what they've learned.

Miguel Morgado, senior product owner for the Performance Hub at Eutelsat Group, said his firm's use of AI and machine learning is related to outage predictions and root-cause analysis, such as the effect of weather on a satellite dish. Morgado told ZDNET that other companies should ensure a skilled expert stays in the loop and communicates the significance of outputs to business colleagues. Wazacz told ZDNET that his extensive business experiences, including as director at Octopus Energy, helped him develop a strong awareness of the times when emerging technology can play a key role.

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