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HP Resurrects '90s OmniBook Branding, Kills Spectre and Dragonfly

HP announced today that it will resurrect the "Omni" branding it first coined for its business-oriented laptops introduced in 1993. The vintage branding will now be used for the company's new consumer-facing laptops, with HP retiring the Spectre and Dragonfly brands in the process. Furthermore, comp...

HP announced today that it will resurrect the " Omni" branding it first coined for its business-oriented laptops introduced in 1993. "Instead, every consumer computer from HP will be called either an OmniBook for laptops, an OmniDesk for desktops, or an OmniStudio for AIOs," reports Ars Technica. HP did less overhauling of its commercial lineup because it "recognized a need to preserve the brand equity and familiarity with our current sub-brands," Wolff said, adding that HP "acknowledged the creation of additional product names like Dragonfly made those products stand out, rather than be seen as part of a holistic portfolio."

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