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HP Targets the Haters With Printer Rental Subscription Plan
HP’s program will start at $6.99 per month and offer a dedicated 24/7 support line. But will it be enough to improve the company’s reputation when it comes to printers?
In addition, customers will get access to HP’s “24/7 Pro Live support” with the promise to replace a faulty printer the next business day for free if the company can't fix the issue. The goal is to offer an “all-inclusive, flexible and convenient service” that gives customers, including small business owners, the option to upgrade to a new printer after two years. The company announced the program months after it ran an ad campaign in Europe called “Made to be less hated,” which subtly conceded its printers can be infuriating to use.
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