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Huge Google Search Document Leak Reveals Inner Workings of Ranking Algorithm

Danny Goodwin reports via Search Engine Land: A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. Thousands of documents, which appear to come from Google's internal Content API Ware...

Thousands of documents, which appear to come from Google's internal Content API Warehouse, were released March 13 on Github by an automated bot called yoshi-code-bot. According to King: "[Y]ou need to drive more successful clicks using a broader set of queries and earn more link diversity if you want to continue to rank. A focus on driving more qualified traffic to a better user experience will send signals to Google that your page deserves to rank."

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