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Hurricane Helene Deepfakes Flooding Social Media Hurt Real People


In the aftermath of Hurricane Helene, AI generative deepfake images of destruction and human suffering flooded social media, and this hurts real people now and in the future.

AI generated image circulating social media Repeated exposure to fake content can erode public trust in legitimate news and information sources. This constant mental effort adds a layer of fatigue, and many simply disengage, feeling it’s easier to not care than to wade through the sea of misinformation. However, if people stop believing in disaster reports or grow numb to the images of suffering, they could be less likely to donate, volunteer or share crucial information.

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