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Hydrogen is back. At least, CES 2024 suggests it is.


Hydrogen vehicles never really caught on, and yet at CES 2024 fuel-cell vehicles of all sizes litter the show floor. What gives?

The trucking startup was founded around the idea of a big rig with a fuel cell, and its former CEO Trevor Milton went to great lengths – to the point of criminal fraud charges – to promote it. “It’s already part of our short-term roadmap to commercialize alternative clean-hydrogen production methods,” said Chang Hwan Kim, who oversees fuel cell and battery development at Hyundai. Channeling Vegas more than the others, South Korean energy and manufacturing giant SK Group attempted to turn its hydrogen and AI business into theme park at CES.

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