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Hyundai is working with a startup on plant-based leather that smells like the real thing
Uncaged Innovations is working with Hyundai to develop alternatives to leather with a fraction of the environmental impact.
Based on the samples currently sitting on my desk, leather alternatives don’t have to feel so artificial or be so harsh on the environment. The startup’s materials are currently used in vegan-friendly handbags and watch straps, and while fashion companies might be high-profile customers, automakers are arguably bigger targets. “We started diving into testing literally hundreds of different plant ingredients and different combinations to see if we could get them create fibril structures,” Downs said.
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