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Hyundai pauses X ads over pro-Nazi content on the platform

The move came after a Hyundai ad appeared next to antisemitic posts from a user who has posted pro-Hitler content.

Hyundai confirmed the pause in a statement to NBC News late Wednesday and said it was taking its brand safety concerns to Musk’s company. Benarroch also said a Holocaust-denial post that appeared adjacent to a Hyundai ad would get a label as violating X’s policy on “violent event denial.” The recent Hyundai ad in question ran on the profile of a user who has defended Nazi leader Adolf Hitler and pushed antisemitic conspiracy theories.

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