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I finally tried Auracast, and it feels like what Bluetooth was always meant to be

Auracast has so much potential.

I got to test out the technology during a demonstration at IFA in Berlin, Germany, and at the risk of sounding overdramatic, this is exactly the kind of future I always hoped we would get with Bluetooth, and it makes me incredibly excited for what's coming. As Hearing Associates points out, additional benefits of the technology for hard-of-hearing individuals include less background noise, reduced battery drain, and the fact that users "won't have to worry about dead zones or spotty audio." When asked, the Bluetooth SIG representatives said that conversations with venues were already happening to get the technology in more places, but that it's also a matter of getting OEMs on board to adopt the tech and build support into more devices.

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