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I grilled Strava's execs about the app's future and how Athlete Intelligence will improve

I toured Strava's new office / nerd cave for runners, met the mayor, and asked Strava's execs how its new AI will evolve beyond basic LLMs.

I toured the office with CEO Mike Martin and Chief of Staff Shelby Rhodes, who showed me meeting rooms named after internationally beloved segments like Central Park or Alpe d’Huez. So far this year, they've improved leaderboard integrity, made it easier to share your workout flyovers to brag on social media, and just this week added 3D FATMAP terrain data designed for winter sports athletes to see gradients, aspects, and even the nearby danger areas for avalanches. When I asked if Athlete Intelligence — which currently seems to focus on your last 30 days of activities for relative effort — would ever look at older data or take into account goals like "training for a marathon," Terrell circled back to his initial point:

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