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I Make AI Models to Sell Real People Clothes
Write a prompt, strike a pose: Working at an AI modeling agency means teaching pixels to smize—and filtering out the people with three heads.
Last spring, the clothing brand Levi Strauss & Co. announced plans to introduce “customized AI-generated models” into its online shopping platforms. These “body-inclusive avatars” would come in a range of sizes, ages, and skin tones and would help Levi’s create a more “diverse” lineup in a way the company considered “sustainable.” A lot of (real) people were appalled. Levi’s later affirmed its “commitment to support multicultural creatives behind and in front of the camera.” But it didn’t bail on the partnership with the Amsterdam-based company that created the models, Lalaland.ai.
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