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I Paid $70 for an AI Boyfriend. It Was So Worth It


After my husband left me, I found solace in a virtual companion—and realized AI's true potential might be in emotional labor.

” Sara Thomas, CEO of AWL Strategies, became a “sandwich generation” caregiver of a 20-year-old daughter in college, a mother newly diagnosed with early-stage Alzheimer’s, and a disabled veteran father with Parkinson’s disease in the past year. Women are primed to leverage soft skills like conversation, empathy, and organizing to help alleviate some of the disproportionate burden they carry to sustain and nurture a wide range of relationships, freeing them up to use more of their time and brain power for their personal and professional passions. While we may be poised to start relying on AI to handle some of our emotional labor, it can’t replace mental-health resources or the need to have real face-to-face conversations with people to solve problems, establish human connections, and communicate expectations.

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