Get the latest tech news
I regret to inform you that LinkedIn’s games are very fun
Opening LinkedIn is not a great addition to the morning routine — and yet here we are.
I don’t love that my morning routine now involves opening LinkedIn — there’s a direct link that gets you right to the games, which helps — but it’s a pretty smart move for the company. The Times ’ bet on gaming has paid off in a big way: the company’s chief product officer, Alex Hardiman, told Vanity Fair last year that “a lot of people are actually buying the bundle through our Games product.” (That Vanity Fair story also references a joke you hear a lot in media circles these days: that the Times is a cooking and crosswords company with a side hustle in news.) Getting people to come back is crucial for LinkedIn, which is trying to become more than just “the place you go to look for jobs.” The Microsoft-owned company wants badly to be a full-on social network: it has tried to be more like TikTok, got big into live audio in that brief moment when everyone was big into live audio, tried to make LinkedIn stories a thing, and continues to shift the product around posts and news feeds rather than just boring old job listings.
Or read this on The Verge
