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I Tried These Brain-Tracking Headphones That Claim to Improve Focus

These new brain-tracking headphones claim to boost productivity and help you focus. They also raise questions about data privacy.

Today, Boston-based company Neurable announced the launch of its smart headphones, dubbed the MW75 Neuro, which use electroencephalography, or EEG, and artificial intelligence to track the wearer’s focus levels by reading their brain waves. Neurable went through several prototypes before settling on its current design, a pair of noise-canceling wireless headphones made by audio company Master & Dynamic with 12 EEG sensors in the earpads. Jennifer Chandler, a professor of law at the University of Ottawa, says wearable technology is increasingly generating personal health data that could be used in ways that aren’t always obvious.

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