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I was a 20-something dethroned dotcom ceo that went to work at mcdonald's (2000)
by scott heiferman (12/00) background: 5/94: graduated from the university of iowa 5/94-4/95: "interactive marketing frontiersman" at sony 4/95-10/99: founder/ceo i-traffic (acquired by agency.com 10/99) 10/99-10/01: chairman, i-traffic (an agency.com company) 10/00-10/00: counterperson, mcdonald's (4th & broadway, nyc) more about me why i got a job at mcdonald's: i spend a lot of time with bankers, lawyers, internet freaks, corporate wonks, and other people living strange lives. as a good marketing guy, that's a bad thing.
but, to actually work a tough fry-heaving, mcnugget-wielding 6-hour shift --- and get home smelling like those fries and mcnuggets -- and realize that you only made about $30 that day... that's a serious eye-opener. before i started the job, i had read on the mcdonald's website that " our crewmembers make each customer feel like a welcomed guest." it was intense: the cash register was complex, people want their food NOW, the lines get deep, the mcflurry must be made just right.
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