Get the latest tech news

I was a 20-something dethroned dotcom ceo that went to work at mcdonald's (2000)


by scott heiferman (12/00) background: 5/94: graduated from the university of iowa 5/94-4/95: "interactive marketing frontiersman" at sony 4/95-10/99: founder/ceo i-traffic (acquired by agency.com 10/99) 10/99-10/01: chairman, i-traffic (an agency.com company) 10/00-10/00: counterperson, mcdonald's (4th & broadway, nyc) more about me why i got a job at mcdonald's: i spend a lot of time with bankers, lawyers, internet freaks, corporate wonks, and other people living strange lives. as a good marketing guy, that's a bad thing.

but, to actually work a tough fry-heaving, mcnugget-wielding 6-hour shift --- and get home smelling like those fries and mcnuggets -- and realize that you only made about $30 that day... that's a serious eye-opener. before i started the job, i had read on the mcdonald's website that " our crewmembers make each customer feel like a welcomed guest." it was intense: the cash register was complex, people want their food NOW, the lines get deep, the mcflurry must be made just right.

Get the Android app

Or read this on Hacker News

Read more on:

Photo of McDonald

McDonald

Photo of counter

counter

Photo of dethroned dotcom CEO

dethroned dotcom CEO

Related news:

News photo

McDonald's sales fall globally for first time in more than three years

News photo

Show HN: Click counter using iPhone volume buttons

News photo

📱 iPhone 1 turns 17 today, 🍟 I tried all McDonald's $5 Meal Deals, 🤫 Secret canceled Xbox & Surface Phone, 😱 Robots with human faces