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I'm ashamed how much I love Mercedes-AMG and will.i.am's attempt to turn cars into DJs

Mercedes and will.i.am's MBUX SOUND DRIVE sounds silly, right up until the moment you experience it. Then you'll wonder why it isn't available everywhere.

Sadly, it’s hard to talk about what it is and what it does without robbing it of its mystery, so apologies in advance: It’s essentially a system that pulls data from the car’s suite of sensors, which then helps control a specially-deconstructed music file. (The highlight of the event was when legendary British audio producer Dirk Maggs took to the stage, the figure responsible for the latter radio versions of The Hitchhikers Guide to the Galaxy.) Push on the accelerator at low speeds and it’ll add some bass reverb to the song, while turning the steering wheel gets you extra effects or the chorus loop kicking in.

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