Get the latest tech news
IBM and the Transformation of Corporate Design
When IBM hired designers in the 1950s to shape how the public would see the new computing technology, the tech giant changed modern corporate branding forever.
There was a clear opportunity for IBM to shape public opinion around computing technology in 1956 when newly installed CEO Thomas Watson Jr. hired Eliot Noyes to develop the company’s first corporatewide design initiative. Over the next 20 years, The Eames Office created dozens of exhibitions, films, books and experiences for IBM, most of which positioned computers as a natural extension of human reasoning and a tool with unparalleled potential to improve our world. In the collection are all manner of Eames Office, Paul Rand and IBM staff designed ephemera including original brochures and annual reports, press kits and photographs, slides and postcards, packaging, magazine articles, and even a Cartier-produced trophy from the 1964/5 New York World’s Fair.
Or read this on Hacker News
