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IBM Sued Again In Storm Over Weather Channel Data Sharing
IBM is facing a new lawsuit alleging that its Weather Channel website shared users' personal data with third-party ad partners without consent, violating the Video Privacy Protection Act (VPPA). The Register reports: In the absence of a comprehensive federal privacy law, the complaint [PDF] claims ...
IBM is facing a new lawsuit alleging that its Weather Channel website shared users' personal data with third-party ad partners without consent, violating the Video Privacy Protection Act (VPPA). IBM was sued in 2019(PDF) by then Los Angeles City Attorney Mike Feuer over similar allegations: That its Weather Channel mobile app collected and shared location data without disclosure. This latest legal salvo against alleged Weather Channel-enabled data collection takes issue with the sensitive information made available through the company's website to third-party ad partners mParticle and AppNexus/Xandr ( acquired by Microsoft in 2022).
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