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Iconiq’s Will Griffith explains how his firm celebrated Figma’s IPO and why investors sold shares


Will Griffith is a seed investor in Figma. Investors didn't want to sell millions of shares. He explains why they did it anyway.

From the earliest days, the founders of this company that offers software for designers had “a fervent desire to win and deliver and redefine this ecosystem.” It was known then as the very secretive wealth management firm for many of Silicon Valley’s richest tech moguls like Mark Zuckerberg and Jack Dorsey. The idea was so unproven Alexis Ohanian, who was investing out of his then firm Initialized, passed on Figma when he saw the product years later in 2016, he noted in a tweet this week.

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