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IDC's insights on Google's new Pixel 10 series and its 'AI-first' strategy


Analysts' hot take on Google's new devices, wearables, and creating a Gemini ecosystem across its products.

In an email to Android Central, Jitesh Ubrani, research manager at IDC, said that Made by Google this year was less about the hardware but "more a window into the future, showcasing the latest AI features from Gemini that are available first on Pixel devices." Hardware changes aside, IDC's Research Director Ramon Llamas feels that "the real step-up is the personal health coach powered by Gemini designing user-specific fitness plans and providing real-time feedback." (Image credit: Nandika Ravi/ Android Central)Lastly, while Google is making consistent progress with its hardware, IDC feels that the recent devices from the tech company are competitive in terms of both design and price, keeping pace with the rest of the industry.

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