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IETF setting standards for AI preferences
The newly-chartered AI Preferences (AIPREF) Working Group will work on standardizing building blocks that allow for the expression of preferences about how content is collected and processed for Artificial Intelligence (AI) models.
While the IETF doesn't take a position on the legal questions in this space, we do track developments, and last September the IAB AI-CONTROL Workshop highlighted a need for clearer communication between content publishers and AI model trainers. Right now, AI vendors use a confusing array of non-standard signals in the robots.txt file (defined by RFC 9309) and elsewhere to guide their crawling and training decisions. As a result, authors and publishers lose confidence that their preferences will be adhered to, and resort to measures like blocking their IP addresses.
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