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If we had the best product engineering organization, what would it look like?

y 10, 2025 This is a transcript of my keynote presentation for the Regional Scrum Gathering Tokyo conference on January 8th, 2025. “How are you measuring productivity?” It was September 2023 and my CEO was asking me a question.

Mid-level software engineers are expected to be fluent at basic communication, which includes skills such as working collaboratively with other team members, disagreeing constructively, building on other people’s ideas, and so forth. And ultimately, as the team’s most senior engineer, they’re expected to actively work with management to create an environment where people feel safe speaking their mind and expressing disagreement. We would work closely with our internal stakeholders to ensure our products were ready for the real world of sales, marketing, content, support, partners, accounting, and every other aspect of our business.

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