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If you’re going to market, your GTM slide needs to be awesome
Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new
Given that a lot of founders are raising money to acquire new customers, allow me to put words to what that means: It’s an absolute embarrassment. The vast majority of slide decks barely qualify to be called even a coherent brainstorm. This involves more than just demographic segmentation; it requires immersing yourself in your potential users’ lives to grasp their challenges, needs and decision-making processes.
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